in the Indian market toyota The sales of Innova Crysta and High Cross are continuously increasing. But, between these two models, there is one Toyota car which has seen a huge decline in sales. yes, we Toyota Vellfire Are talking about. Only 3 units of Vellfire were sold in October 2023. This is the lowest number out of the total 8 units sold in the last 6 months.
The biggest reason for the decline in sales of Vellfire
The biggest reason for the decline in sales of Vellfire is its price. Vellfire is the most expensive 7-seater MPV in India. Its price starts from Rs 1.20 crore and goes up to Rs 1.30 crore (ex-showroom Delhi). Despite such an expensive price, there are no special features provided in this car. For example, other 7-seater MPVs sold in India, such as the Mahindra Marazzo, Kia Carnival and Hyundai Altra, are priced much lower than the Vellfire. Marazzo price starts at Rs 13.99 lakh, Carnival price starts at Rs 29.95 lakh and Altra price starts at Rs 22.99 lakh.
Toyota Vellfire Features
Vellfire has features like 14-inch touchscreen infotainment system, 14-color ambient lighting, full digital driver display and 8-way power adjustable driver seat with memory function. But, apart from these features, there is nothing special in this car. For example, features like 360-degree camera, heads-up display, dual-panel sunroof and wireless phone charging are not provided in it. All these features are commonly seen in today’s cars.
Vellfire comparison with other 7-seater MPVs
There are many competitive models available in the 7-seater MPV segment in the Indian market. These include Mahindra Marazzo, Kia Carnival, Hyundai Altra, MG Hector Plus, Tata Safari and Renault Triber. All these models have more features than Vellfire and their price is also less.
Why are you not getting customers?
The Toyota Vellfire is a good car, but its price and features make it less attractive than other competing models. To overcome these shortcomings, the company should focus on reducing the price of the car, adding more features to it and making the design and interior of the car more attractive.
Wellfire is loved by celebrities
Although the Vellfire is loved by many celebrities, Bollywood star Aamir Khan also rides a Toyota Vellfire. Aamir Khan has a high variant of Toyota Vellfire. The price of this variant is Rs 1.29 crore (ex-showroom Delhi), this car has a 2.5-litre petrol-hybrid engine, which generates power of 193PS and torque of 240NM. It is provided with e-CVT gearbox along with the engine. Apart from Aamir Khan, many other Bollywood stars also own Toyota Vellfire. These include Ajay Devgan, Jr. NTR, Chiranjeevi, Mohanlal and Fahadh Fazil.